About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Journalists from Macedonia at the International Press Institute World Congress

Populists and extremist groups use disinformation as a tool to create confusion and uncertainty. However, journalists should actively fight back by researching and exposing the strategies these propagandists are using in the age of algorithms and artificial intelligence.

Amidst these challenges, the annual World Congress of the International Press Institute is taking place in Vienna, under the theme “New frontiers: Press freedom and media innovation in the age of AI”, and journalists from several media outlets from Macedonia are taking part in it.

In today’s digital age, major online platforms are the dominant sources of information, making it difficult to establish a media ecosystem that ensures that pluralistic, independent and professional media can fulfil their vital role as key pillars of democracy. This implies producing widely accessible, factual and unbiased information, while promoting transparency and accountability.

At the Congress, journalists from Macedonia will follow and report on the discussions of more than 300 editors, journalists and publishers, where ideas are shared and solutions are proposed for the obstacles faced by professional journalism, media pluralism and the dissemination of public interest information. The sessions mainly discuss the implications and opportunities that the age of AI brings to democracy, media freedom and the overall information ecosystem, but also how AI can be integrated into newsrooms, exploring its potential.

The participation of journalists at the World Congress of the International Press Institute is part of the “Use Facts” project of the Institute of Communication Studies, which is supported by the British Embassy in Skopje.


See the reports from the World Congress:

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