About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Мастер часови за медиуми и новинарство во дигиталното доба

Sign up for the Master Classes on Media and Journalism in the Digital Age

Get a head start in the digital information age by honing your media and journalism skills. Learn through a hands-on approach from journalist-trainers who know the trends. Enrollment has started for the third generation of the Media and Journalism Master Classes, organized by the Institute of Communication Studies and IREX, within the USAID Media Literacy Project “YouThink”. Registration lasts until February 4 (Sunday).

What exactly are the Master Classes?

The Master Classes are a combination of lectures, discussions, exercises and practical work. They will take place during February and March, lasting for three days, through presentations and discussions with experienced journalist-trainers, after which the participants, working in teams, will create media products, with mentorship support.

The master classes are intended for young people aged 19 to 34, including students, young journalists and those who want to upgrade their digital media skills.

The program is free of charge, and for participants outside of Skopje, the organizer will cover the costs of accommodation and transportation. After completing the master classes, participants receive a certificate. For the participants who show particular interest and proactivity during the training, a paid one-month internship in a media outlet will be provided.

You will learn:

  • How to grab the audience’s attention;
  • To write for the web with SEO optimization;
  • To promote web content on social media;
  • To visualize data with free tools;
  • To check the credibility of visual information and recognize manipulations with artificial intelligence;
  • To apply the basic techniques of video recording and photography;
  • To narrate through video and prepare video content for social media;
  • To use free apps for editing via mobile phone.


Module 1

Creating web content

  • Why and how do we consume online content?
  • Basic principles of writing for the web
  • Rules and tips for structuring an online story
  • Writing with SEO optimization
  • Promotion of web content on social media

Module 2

Verification and visualization of data online

  • Data visualization and creation of infographics
  • Checking manipulations with visual and other content that is created with artificial intelligence and published on the web and social media

Module 3

Creating video content for social media with a mobile phone

  • Basic mobile phone video recording techniques
  • Free mobile video editing apps
  • Storytelling through video
  • Storytelling through people and interview
  • Preparing a podcast

Final product

Production of a final media product

Ready to learn something new?


Ana Zafirova


Goran Mihajlovski

Editor of SDK.mk

Katerina Topalova

Jorunalist at MTV

Mladen Chadikovski

president of the Association of Journalists and editor at TV 24

Aleksandar Dimitrievski

editor and journalist in the TV project ``360 degrees``

Sonja Petrushevska

Editor in TV Alsat-M

Master Classes throughout the years