About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


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Communication Strategies

The public relations are part of the strategic management of top organizations and they significantly contribute to their effectiveness. The successful communication with target groups will help your company, institution or organization build a stable long-term relationship and will be able to more easily overcome conflicts with the customers or service users. With proper public relations your organization can anticipate the issues or problems that its audience has in advance and more easily manage and tailor the response to them.

The market environment is constantly changing, culturally, economically and politically. By developing an effective communication strategy, the Institute for Communication Studies will help your organization identify new opportunities with any change, adapt the existing overall strategy, or reassess the existing goals. Our network of public relations experts will create an appropriate communications strategy every time when:

you need to resolve a particular problem or negative situation;

you are starting a new project or program;

you are starting a new project or program;

Consult us on what strategy is needed for your organization!

We will help you create a communication strategy that will be an integral part of your strategic plan for operation of your organization, reflecting its goals and overall performance. A communication strategy will enable you to turn your ideas into a concrete action program and have your employees “speak in one voice”, clearly articulating the strategic goals and messages to the public. In this way, you will be able to create, change or maintain the image and reputation of your organization.