About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Image Alt


As many as 71% of citizens believe that the media provide only superficial information, while many (39%) think that communication from public institutions is often based on general statements instead of specific arguments. Citizens mostly use the information to keep up with the latest events, make the right decisions in their private lives, and educate themselves, and less for social activism and decision-making on socially important issues.

The gender narrative was significantly underrepresented in the news reports on the presidential and parliamentary elections due to the fact that it was seldom present in the rhetoric of the campaign speakers. The media hardly analysed any topics about the involvement of women in the elections, especially women from ethnic communities, which indicates the low level of awareness of the importance of gender equality issues.