About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


A pathway to civic engagement through media literacy – Trainer’s Guide

The rapid development of digital technologies, as well as the growing use of artificial intelligence for creating media content, the rapid spread of disinformation, the development of citizen journalism, and the ever-increasing reliance on digital media compared to traditional media, increasingly highlight the need for robust media literacy skills across the population.

That’s why ICS developed and published the Trainer’s Guide to Developing Media Literacy Skills is intended to be a practical guide for everyone who would like to apply a model of inclusive media literacy development,  whether in a  school,  as part of the class teacher’s work programme, or a civil society organization.

The goal is through this Guide to provide guidelines for the implementation of a media literacy model, in order for trainers to be able to work independently within the educational process, or in processes resulting in cooperation with civil society organizations, and enable young citizens to develop their media literacy skills from an early age.

The teaching units are organized into separate modules. For each of them, there are guidelines for the implementation of the educational activities, which include time for implementation, topics of discussion, tips for discussion, and instructions for the exercises.

The Guide was developed by the ICS within the project Inclusive and Creative Media Education (ICME).