About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Presentation of the model for active citizenry through media literacy (ICME Project)

ICS organized a meeting with several high school professors from Skopje, and representatives of IREX, Youth Educational Forum, and the Agency for Audio and Audiovisual Media Services, who provided their feedback on the Macedonian model for promoting active citizenry through media literacy developed by ICS within the Inclusive and Creative Media Education (ICME) project.

Bojan Georgievski, project manager at ICS, presented the Macedonian model, its aims and objectives, and the theoretical framework upon which the model is based on.

He explained the project’s background and the steps to be taken in the upcoming period regarding the testing and adaptation of the models from Finland and Italy.

Snezana Stankova, professor at the high school Nikola Karev, presented her experience in testing the model with her students, which involved the delivery of the model’s theory lessons, as well as the planning and implementation of public interest campaigns.

The students will implement their campaigns throughout June.

Stay tuned for more information regarding the project’s activities.

The Inclusive and Creative Media Education (ICME) project aims to develop operational models of innovative media literacy activities that can be shared and scaled up successfully in different media educational contexts crossing cultural, national, and linguistic borders from inclusive and creative perspectives.

The pan-European consortium will pilot operational models aimed at media literacy professionals, and other stakeholders working with different groups of people, such as teachers and educators, and young people as active public.

The project lasts two years (2023-2024) and is co-funded by the Creative Europe program of the European Union.