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About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.

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NO to government campaigns in the media and abuse of the EU flag in the Parliament

“We, the professional journalist associations and civil society organizations from the media sector, categorically oppose the recent attempts to reintroduce state advertising in the media. Our position is based on expert assessments that suggest the proposed changes will harm media pluralism, media independence, and the freedom of journalists and media workers in Macedonia.

We believe this decision will further strengthen the corrupt and clientelist culture in the media system, thereby harming the public interest and good governance.

At the same time, we express concern about the way in which the parliamentary procedure was abused to adopt amendments to the Law on Audio and Audiovisual Media Services (LAWS) through a shortened procedure. We consider the use of the “European flag” instrument in this case impermissible, as the proposed changes have no connection with the necessary reforms that should lead to the harmonization of the country’s media laws with European Union regulations.

We believe that the decision to discuss these legal amendments in a shortened procedure is a non-standard approach aiming to satisfy the demands of a narrow group of interests while ignoring the remarks and requests of journalist professionals, international organizations, and the independent experts engaged by the EU in the process of media reforms.

THIS IS NOT A REGULATION THAT SHOULD BE ADOPTED UNDER THE EUROPEAN FLAG AND AFTER A SHORT PROCEDURE. THE PROVISIONS PROPOSED IN IT ARE NOT RELATED TO THE DOCUMENTS MENTIONED IN THE EXPLANATORY STATEMENT SUBMITTED TO THE ASSEMBLY. ON THE CONTRARY, THE PROPOSED CHANGES ARE CONTRARY TO MANY RECOMMENDATIONS AND DOCUMENTS OF THE COUNCIL OF EUROPE, THE PROPOSED REGULATION OF THE EUROPEAN COMMISSION ON FREEDOM OF THE MEDIA, EU STATE AID RULES, AND A NUMBER OF OTHER DOCUMENTS. THEREFORE, THE EXPLANATION BY MINISTER AZIR ALIOU IS SURPRISING, AS HE CLAIMS THAT THE PROPOSED AMENDMENTS ARE IN ACCORDANCE WITH EU LAW AND STANDARDS.

We warn that the introduction of state advertising in private media in Macedonia means a return to the clientelist and corrupt practices of the past, with extremely harmful consequences for media independence and, more broadly, freedom of expression.

With the proposed system of distributing public funds, systemic corruption is introduced in the private media sector. Instead of quality news and new domestic content, citizens will receive advertisements from state institutions using their own money.

THE GROUP OF INTERNATIONAL ASSOCIATIONS AND MEDIA ORGANIZATIONS IN THE RECENTLY PUBLISHED MISSION REPORT ALSO WARN ABOUT THE RETURN OF THESE WRONG POLICIES IN THE MEDIA SECTOR, WHICH WERE PREVIOUSLY STRONGLY CRITICIZED BY THE CURRENT PARTIES IN POWER. THEY ASSESS THE SITUATION REGARDING FREEDOM OF THE MEDIA IN THE COUNTRY, EMPHASIZING THAT “STATE ADVERTISING CAMPAIGNS BRING WITH THEM GREAT RISKS OF VIOLATING EDITORIAL INDEPENDENCE.” IN THIS REPORT, AND ALSO IN THE RECOMMENDATIONS OF EU EXPERTS, IT IS EMPHASIZED THAT THE MOST APPROPRIATE FINANCIAL SUPPORT FOR THE MEDIA IN THE NATIONAL MEDIA CONTEXT IS THE CREATION OF A FUND FOR MEDIA PLURALISM, FOR WHICH THERE ARE SEVERAL SUCCESSFUL MODELS IN EUROPE.

Once again, as has happened many times in the last 15 years, we emphasize that the only ineffective and unacceptable way to improve the situation in the media sphere has been chosen. We emphasize that in order to improve the situation in the media, a comprehensive debate is necessary to find a way to help the media solely by supporting program production and the socio-economic position of journalists and media workers.

Association of Journalists of Macedonia (AJM)

Independent Union of Journalists and Media Workers (IUJMW)

Council for Ethics in the Media of Macedonia (CEMM)

Macedonian Media Institute (MMI)

Institute for Social Development Research (RESIS)

Institute for Communication Studies (ICS)

Center for Media Development (CRM)