Project Purpose

The goal of the project is to promote literacy for news and digital literacy, to improve the effectiveness, responsibility and ethical behavior of citizens and journalists in the digital space.

The project will help CSOs more effectively deal with false news and unethical media reporting, and social media users will get new resources through which they will gain knowledge of becoming an informed audience that can critically access online news. Also, the project will encourage debate on news literacy and digital literacy among journalists, with an emphasis on economic and social conditions for the promotion of freedom of expression.

Implemented by

• Macedonian Institute of Media (leader)
• Institute of Communication Studies (partner)
• The Independent Union of Journalists and Media Workers (partner)
• Media Diversity Institute London (partner)

Project Duration: 01.01.2018 – 30.12.2020

Donor: European Union

Activities

The activities are designed to help strengthen the knowledge and capacities of the target groups, so that they can further promote literacy for news and digital literacy, both in the media industry and among the wider audience. Some of them provide training, mentoring and reintegration of civil society organizations, preparation of a social media strategy, as well as research on the motivations of the users of social media and various educational resources (videos, tutorials, blog posts, online quizzes). In addition, campaigns and media events intended for social media users, journalists and civil society organizations will be organized, an annual media award will be organized to promote journalism in the public interest and monthly publications for media professionals will be published.