About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Assoc. Prof. Slavica Cicvaric Kostic

SLAVICA CICVARIC KOSTIC has a PhD at the Faculty of Organizational Sciences at the University of Belgrade in the field of public relations and marketing in public administration. She acquired her master’s thesis at the same faculty in the field of brand management. She is a certified trainer at the Chartered Institute of Management in London, UK. Cicvaric Kostic works as a professor at the Department of Marketing Management and Public Relations at the Faculty of Organizational Sciences in Belgrade, where she teaches undergraduate and postgraduate studies. She also lectures on international study programs in the field of international marketing management, public relations and management in administration, which the University of Belgrade has developed with its partner universities, as well as the University of Economics and Management ISM in Lithuania and the Faculty of Management. Economics and Management at the University of Nitra, Slovakia.

She is the author of the books “Communications and Marketing in Public Administration” (Belgrade, 2011) and “Brand – Creation, Positioning and Management” (Belgrade, 2006). Cicvaric Kostic has been a trainer of numerous trainings and seminars in the field of marketing and corporate communications and has been engaged as a consultant in several projects.

She is active in organizing seminars, symposia, conferences, roundtables and media events as a member of the public relations team at her home faculty and regularly attends and actively participates in domestic and international seminars, symposia and conferences on public relations and marketing. She is a member of several professional associations and bodies, including the Council of the Public Relations Association of Serbia, the expert jury for the annual awards for public relations and marketing communications in Serbia, the Serbian Marketing Association (SEMA), the European Marketing Academy (EMAC), The International Advisory Board of Marketing Practitioners and the Editorial Board of the International Journal of Marketing Principles and Practices.