About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Assoc. Prof. Slavica Cicvaric Kostic

Slavica Cicvarić Kostić, PhD, is a full professor at the University of Belgrade, Faculty of Organizational Sciences, Department of Marketing Management and Public Relations (fields of interest: brand management, corporate communications, digital communications). She is a visiting professor at Bologna Business School (University of Bologna), as well as the University of Rijeka (Faculty of Economics and Business), University of Ljubljana (Faculty of Administration) and at the Institute of Communication Studies, Skopje. In addition, she has also been a visiting lecturer at several universities and business schools across Europe (UK, France, Slovakia, Lithuania).

Slavica is a Manager of Center for Marketing at the Faculty of Organizational Sciences. She is the author of books in the fields of branding and communications, as well as the author and co-author of over 100 papers published in various journals, books and conferences. She holds DIMAQ (digital marketing qualification) certificate from 2019, issued by Interactive Advertising Bureau.

She works as a consultant in the fields of marketing and communications for organizations of both corporate and public sector. As a leader and trainer, Slavica has participated in a significant number of trainings, seminars and educational programs in the fields of Marketing, PR, Corporate Communications, Branding, Digital Communications for profit, public and non-governmental organizations. She has been collaborated with companies and institutions such as Banca Intesa, eFront / BlackRock, Telekom Srbija, Electric Power Industry of Serbia, Ministry of Interior Republic of Serbia and many others.

Slavica was a Director of Business Development at the international consulting company, Hauska & Partner International Communications. She was a Public Relations Manager for the investment company MPC Properties, which was a strategic partner of Merrill Lynch. Slavica is engaged as an advisor of students who compete at the international case study competitions.

She was a member of the Managing Board (2015-2019) and Expert Jury (2013-2016) of the Public Relations Society of Serbia, jury member of Effie Awards Serbia (2019), Social Impact Awards (2020) and she is a member of several both domestic and international professional associations, such as IPRA and EUPRERA.