LJUPCHO EFREMOV is a research manager at Indago market research company. He is in charge of Implementation and management of research projects. His role includes: Design of research including the design of the questionnaire and sample design, quantitative data analysis and report writing, development of focus group discussion guide, qualitative data analysis and report writing; Sales, Negotiations, Proposals, Business development, Pricing, HR management, Delegation of tasks, Client workshops and presentations, Evaluation and Monitoring; Risk management, Training of full-time and part time employees. He is a long-time lecturer at the School of Journalism and Public Relations, being the primary lecturer for the Market and reputation research course. He is currently an Assistant professor at the University of American College in Skopje, and also lectures at the MA studies at the Institute of Communication Studies.