Research areas

Media and journalism

Media and journalism play a key role in informing the public, raising topics of public interest and stimulating public debate. Digital platforms, algorithms, artificial intelligence and new audience habits are changing the way information is created, distributed and used, and with it the conditions in which media operate.

What we research

These changes raise important research questions about the future of journalism, media pluralism, professional standards and the ability of the media to protect the public interest.

At the Institute of Communication Studies we research the changes in the media ecosystem and their impact on journalism and public communication. We analyse how the media report on issues of public interest, how public narratives are shaped, how professional and ethical standards are applied, and how digital technologies affect newsroom practices and relations with the audience. We also focus our research on the conditions that enable independent, pluralistic and responsible journalism in a constantly changing environment.

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Our expertise covers public interest journalism, media pluralism, professional ethics, newsroom practices, media regulation and self-regulation, and the impact of digital platforms and artificial intelligence on the media. Through systematic media monitoring, analysis of content and public narratives and research into journalistic and newsroom practices, we create knowledge that enables a better understanding of the state of and changes in the media sector.

We see particular value in connecting research with journalistic practice and with the wider academic and professional community. Cooperation with researchers, universities, media, civil society organisations, public institutions and international partners makes it possible to compare experiences, develop new research approaches and create solutions that respond to the real challenges of the media environment.

We turn research findings into public policy recommendations, training, mentoring programmes and practical resources for journalists, editors and students. Through the journal KAIROS we contribute to academic and professional exchange on media, communications and the digital environment. Samo prashaj creates space for journalistic content and investigative stories of public interest, while through Doma we develop journalistic approaches to the environment, nature, biodiversity, climate change and sustainable development.

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