About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


KAIROS Volume 2 | No 2 | December 2023

ISSN: 2955-1927

Kairos – Journal of Media and Communications Review was launched in 2022 by the Institute of Communication Studies from Skopje, Macedonia. Kairos is an open-access journal and a platform for the exchange of knowledge and ideas between teachers, academics, researchers, students, and other professionals in the field of media and communications. The journal is intended for the academic and professional public who wants to discuss innovative ideas and practices, as well as case studies in the field.

The journal is devoted to addressing contemporary issues and future developments related to interdisciplinary academic discussion, the results of empirical research, and the mutual interaction of expertise in media and information studies, media education as well as their sociological, psychological, political, linguistic, and technological aspects.

Apart from these areas, other interesting articles and contributions offering new perspectives and solutions relevant to media, communications, education, strategic management, and business, are welcome and will be considered for publication in the journal.

All articles are double-blind reviewed. Internationally renowned experts from the academic and research community are involved in the process of anonymous double-blind reviews. Thus, the journal offers authors an opportunity to improve their texts using anonymous reviews in accordance with the best academic and research standards.

The journal is published as part of USAID’s Media Literacy Project YouThink. It is a five-year USAID-funded program that works with youth to help them navigate and shape an information ecosystem that informs and engages rather than divides and polarizes. The project is implemented by IREX, the Macedonian Institute for Media, the Institute of Communication Studies, and the Youth Educational Forum.


The use of artificial intelligence – enigma for Macedonian media

Maja Blazevska Evrosimoska; Zaneta Trajkoska

Pages: 6-15

Aware and critical navigation in the media landscape: (un)biased algorithms and the need for new media literacy in the era of artificial intelligence and digital media

Aneta Risteska

Pages: 16-41

Fostering media literacy in the age of ai: examining the impact on digital citizenship and ethical decision-making

Aleksandra Hristovska

Pages: 42-63

The role of artificial intelligence in the development of education

Maja Mitevska-Poceva

Pages: 64-81

Media literacy in e-commerce and the relationship with the artificial intelligence

Hristina Balkanov

Pages: 82-99