Strengthening the Government’s strategic communications

The project aimed to strengthen the Government’s strategic communication capacities by developing a communication strategy, ethical guidelines, crisis communication tools and training for government communicators.

The project “Strengthening the Government’s strategic communications” aimed to improve the Government’s capacity for clearer, better-organised and more responsible communication with the public.

The project produced and promoted the Government’s new communication strategy as the basis for a more systematic approach to planning, delivering and evaluating government communications. In addition, a Code of Ethics for government officials and a Crisis Communication Guide were prepared to strengthen professional standards and preparedness for communication in complex and sensitive situations.

The project also helped introduce practical methods and tools for communication planning, including the OASIS and GRID methods, which were adopted by the Government. These approaches helped to better structure communication activities and define goals, audiences, messages and communication channels.

Project activities included a retreat for government communicators in Mavrovo, workshops on crisis and internal communication, a workshop on crisis communication and digital media management in Skopje, and a training of trainers. Through these activities, the project contributed to the professionalisation of government communications and to greater preparedness of institutions for transparent, ethical and coordinated communication with the public.