Public Relations Association of Macedonia

The project aimed to initiate and establish the first professional public relations association in the country, in order to advance professional standards and promote the role of communications and public relations.

The project “Public Relations Association of Macedonia” arose from the need for professional organisation of experts in communications and public relations.

The School of Journalism and Public Relations initiated the establishment of the first public relations association in the country, to encourage the development of the profession, strengthen professional standards and raise awareness of the importance of strategic and responsible communication.

As part of this initiative, more than 70 communications and public relations professionals founded the Public Relations Association of Macedonia – PRAM.

The association was conceived as a space for networking, exchanging experience and cooperation among communications and public relations professionals in the country and the region.

Through its work, PRAM was to contribute to greater transparency and accountability of institutions and companies, better communication with the public and stronger cooperation between communication professionals, journalists and the media.