About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


How to spot a deep fake, fake photos and misinformation

Detecting deep fake videos and fake photos and recognising disinformation about huge event turnouts, are the contents of three videos that the Institute of Communication Studies (ICS) has produced to serve as online media literacy resources.

Every piece of information is important to the audience to construct their own viewpoint and take their next steps. However, we live in an era when artificial intelligence is used to create convincing photos, audio and video hoaxes, and the media is often a tool to manipulate the audience. False information, photos and videos aim to sell, convince, confuse, but above all, to deceive. They are used to impose an opinion on the public, take sides or cause fear and panic.

ICS’s media literacy video resources explain how to think critically and provide you with tips and tools for finding the easiest way to check information, photos and videos before publishing or sharing them with others.

The videos are intended to be freely used and shown for various educational purposes. Take a look at them and whenever you notice something suspicious in the media, pause and analyse, so as to find out who is being manipulative and why.

The online media literacy resources were developed by ICS and IREX, as part of the USAID Media Literacy Project “YouThink”.

Fake photos – how to recognize them

Filming took a wrong turn! The crew had ulterior motives to only have fun. Yet, you can see how you can avoid any wrong turns.

To the video

Deep fake

Dua Lipa in a 90-second interview. What dangers does the video reveal? Take a look and be vigilant.

To the video

(Dis)information on huge turnouts at events

How many people were at the protest? 5,000, 10,000 or 15,000? The numbers vary so drastically, they will confuse you. See how you can check, so that you are not manipulated.

To the video