About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


KAIROS Volume 1 | No 1 | June 2022

Kairos – Journal of Media and Communications Review is launched in 2022 by the Institute of Communication Studies from Skopje, Macedonia. Kairos is an open-access journal and a platform for the exchange of knowledge and ideas between teachers, academics, researchers, students, and other professionals in the field of media and communications. The journal is intended for the academic and professional public that wants to discuss innovative ideas and practices, as well as case studies in the field.

The journal will be devoted to addressing contemporary issues and future developments related to the interdisciplinary academic discussion, the results of empirical research, and the mutual interaction of expertise in media and information studies, media education as well as their sociological, psychological, political, linguistic, and technological aspects. Apart from these areas, other interesting articles and contributions offering new perspectives and solutions relevant to media, communications, education, strategic management, and business, are welcome and will be considered for publication in the journal.

All articles are double-blind reviewed. Internationally renowned experts from the academic and research community are involved in the process of anonymous double-blind reviews. Thus, the journal offers authors an opportunity to improve their texts using anonymous reviews in accordance with the best academic and research standards. The journal is launched as part of USAID’s Media Literacy Project YouThink. It is a five-year USAID-funded program that works with youth to help them navigate and shape an information ecosystem that informs and engages rather than divides and polarizes. The project is implemented by IREX, Macedonian Institute for Media, the Institute of Communication Studies, and the Youth Educational Forum.


Children and diversity in the media: What are we missing out?

Author: Eva Londo

Keywords: Mediated images, cognitive knowledge, othering, gatekeepers

Importance of critical literacy for teachers and students when using business model canvas tools

Author: Karolina Babič, Pedja Ašanin Gole

Keywords: Critical literacy, business model canvas, communication, critical pedagogy

Journalism in the digital age аnd the role of media self – regulation

Author: Marina Tuneva

Keywords: Self-regulation, disinformation, digital era, ethics, media literacy

Media and media model as factor for media culture in the Republic of North Macedonia

Author: Jasna Bacovska Nedikj, Zaklina Hadzi-Zafirova

Keywords: Media, media culture, communications, journalism

Media Literacy Education at the University Level: A Case study of the South East European University (SEEU)

Author: Demush Bajrami, Albulena Halili, Edlira Palloshi Disha, Shemsedin Ibrahimi

Keywords: Media literacy education, South East European University, resilient students

Implementing media literacy in the classroom

Author: Biljana Temelkova, Julijana Zlatevska, Saska Delova

Keywords: Education, media literacy, awareness

Media literacy: Need or necessity in the 21 century?

Author: Martina Gligorova

Keywords: Media and information literacy, (online) media, European regulations, media education

The narrative in digital space, hate speech, fake news, and attempt for their ethical cleansing

Author: Violeta Cvetkovska

Keywords: Ethics, digital speech, hate speech, fake news

The use of public relations and social media by schools in the process of informing the public

Author: Tane Dimovski

Keywords: Public Relations, Social Media, Communications