Integrative strengthening of seismic risk awareness – ISRA

The project aimed to raise awareness of seismic risks and the secondary risks of soil erosion in the border region of North Macedonia, Albania and Greece.

The Institute of Communication Studies was a partner in the project “Integrative strengthening of seismic risk awareness” (ISRA), which aimed to raise awareness among institutions, health authorities, schools and local communities of the risk of earthquakes and the secondary risks related to soil erosion.

The project started from the need for citizens to be better informed and prepared to deal with earthquakes, natural disasters and other crises. Because local residents are often the first to be exposed to the consequences of such events, the project highlighted the importance of timely education, clear communication and practical preparation before professional help arrives.

The project researched best practices for raising awareness of earthquake risks and prepared information materials for the wider public. Activities included a social media campaign, communication with local authorities and institutions for protection, rescue and crisis management, and field training.

Through these activities, the project contributed to better information, greater preparedness and stronger cooperation between institutions and local communities in the border region. At the same time, it highlighted the role of communication in risk management and in building more resilient communities.