About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


45 Participants of the Master Classes in Media and Journalism Got a Better Overview of Digital Media Trends

Around 45 participants, divided into three groups, attended the Master Classes in Media and Journalism during March and April. They created web content with SEO optimization, visualized online data with infographics, used tools to detect manipulation of visual content, recorded and edited videos with a mobile phone.

The master classes were a combination of intensive sessions, exercises and discussions with trainers – experienced journalists – and practical team work on creating media products.

Participants learned about trends in online media – how to keep the audience’s attention, write for the web, collect data and visualize it for viewers and readers to understand it more easily. They became familiar with tools to detect manipulation in visual content and developed skills to make media content. They mastered the basic techniques and apps for video recording and editing, prepared recording scenarios, made on-field recordings and performed editing by using a mobile phone.

Having completed the master classes, the participants are working on their final products, divided into teams, after which they will receive certificates.

The second generation of the Media and Journalism Master Classes was organized by the Institute of Communication Studies and IREX, within the framework of USAID’s media literacy project, “YouThink”.



Group 1

Group 2

Group 3