Research interest
Profiles and libraries
Short bio
Lejla Shaban is a Project Coordinator and Research Associate at the Institute of Communication Studies (ICS). She works on developing and implementing projects in the fields of communications, public relations, media, and journalism. Her work focuses on designing and delivering educational programs and initiatives for various target groups, including young people, journalists, teachers, representatives of public institutions, civil society organizations, and other professional communities.
She began her professional career at the Macedonian Institute for Media, where she worked on national and international projects for the professionalization of journalism and media development. From 2008 to 2016, she was part of the School of Journalism and Public Relations, serving as head of the "Career" Training and Professional Development Center, where she worked on professional development programs, practical training, and connecting students with the industry.
She graduated from the School of Journalism and Public Relations, majoring in corporate communication and public relations. Her research and professional interests focus on strategic communications, media, media and digital literacy, communication skills development, and the design of public-interest campaigns.