Monitoring media coverage of party-political and inter-ethnic issues during the pre-election period

The project aimed to monitor and analyse media coverage of party-political and inter-ethnic issues in the pre-election period, in order to establish the role of the media in public communication during the local elections.

The project “Monitoring media coverage of party-political and inter-ethnic issues during the pre-election period” was implemented by the School of Journalism and Public Relations in cooperation with the Embassy of the Kingdom of the Netherlands and the OSCE Mission.

The aim of the project was to analyse how the media reported on the 2013 local elections, especially in relation to party-political and inter-ethnic issues.

The monitoring examined whether the media contributed to informed public debate or whether, through the way they reported, they could provoke or amplify political and inter-ethnic tensions.

The project contributed to a better understanding of the role of the media in election processes and of the importance of professional, responsible and sensitive reporting at times of heightened political sensitivity.