(De)construct the media: the message behind the message

The project aimed to foster media literacy among young people through creative interpretation, analysis and critical assessment of media content.

The project “(De)construct the media: the message behind the message” aimed to foster media literacy among young people and encourage them to critically analyse the media content they encounter every day.

Through the project, young people were encouraged to think about how media messages are created, what meanings they convey and how they can influence the attitudes, behaviour and understanding of the public.

In the competition “Express yourself through the media”, more than 40 secondary school students took part with their own creative works, including videos, photo stories and posters. Through these formats, they showed that they can recognise, interpret and critically assess media messages.

The project contributed to developing media literacy among young people, encouraging them to be not only critical media users but also active creators of responsible and creative media content.