Master 4.1: Strengthening quality assurance and promotion of the master craftsman exam

The project aims to improve the quality of the master craftsman exam and increase the visibility and attractiveness of vocational education through digital promotion, training and educational media content.

The project “Master 4.1: Strengthening quality assurance and promotion of the master craftsman exam” aimed to contribute to improving the quality of the master craftsman exam and to greater promotion of vocational education in North Macedonia, Croatia and Slovenia.

The Institute of Communication Studies, in partnership with chambers of crafts and educational partners from the three countries, worked on developing communication and digital capacities to help the chambers better present crafts, master craftsman qualifications and the opportunities offered by vocational education.

Within the project, ICS developed a programme and delivered digital marketing training for the chambers of crafts of North Macedonia, Croatia and Slovenia. The aim was for the chambers to use digital channels more effectively to promote traditional craftsmanship, craft skills and the rich cultural heritage of the countries involved in the project.

ICS also worked on a promotional and educational film on the importance of taking the master craftsman exam. Through these activities, the project contributed to greater visibility of master craftsman qualifications, stronger links between education, skills and the labour market, and a better understanding of the value of vocational education.