About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Image Alt

Management of Strategic Communications

Acquiring sustainable knowledge

The study program has been developed to acquire sustainable academic and practical knowledge, enabling you to master key theories in the area of strategic communication and acquire the skills of analysis, planning, management and evaluation. In addition, the program will help you develop your creative and entrepreneurial thinking skills through critical analysis and problem solving. Teamwork is a big part of our program with an aim to develop project planning and project management skills.

Learning focused on student success

The teaching process is designed to develop student innovation and proactivity. Evaluation of knowledge takes place through the analysis, research and planning of strategic communication, crisis communication, reputation management, corporate and national branding, social media campaigns and the like through real examples. In doing so, professors will support you with timely and personalized guidance and advice on assigned tasks.

Online learning in the virtual classroom

The virtual classroom will provide you with seamless online access to all courses, contacts with professors and students, and the necessary learning resources. Except in ICS’s classrooms, some of the lectures are held online in the form of webinars, allowing you to interact fully with the professor and other students during the lecture, and once the lecture is over, you can review it again in the virtual classroom.

Diploma and competences

This program is designed for senior managers, communication professionals and researchers, training them to be good strategists, creative professionals and flexible communicators. Our active learning approach will equip you with deep thinking, greater confidence and better leadership, skills necessary for employment and career development. The program empowers working companies, public institutions, NGOs, political parties, academic institutions to set up their own business or work as a freelance communications consultant and researcher. Upon completion of the study program, you will receive a degree called “Master in Strategic Communication Management”.