Media literacy

The project aimed to advance media literacy in primary and secondary education by strengthening pupils’ critical understanding of media content and supporting teachers in the teaching process.

The “Media literacy” project was implemented by the School of Journalism and Public Relations in cooperation with the Macedonian Institute for Media.

The aim of the project was to improve the understanding of media content among pupils in primary and secondary schools and to foster their critical awareness of how the media inform, influence and shape attitudes.

The project trained more than 1,100 teachers so that media literacy could be integrated into the teaching of the mother-tongue subject. In this way, teachers were supported in working with pupils on analysing, understanding and critically assessing media messages.

As part of the project, a media literacy handbook was prepared and printed, a web portal was launched and a conference was organised with domestic and international experts in the field.

The project contributed to a stronger presence of media literacy in education and to the development of knowledge and skills that help young people use the media more responsibly, critically and consciously.