Nature Conservation Programme of the Republic of Macedonia

The project aimed to prepare a communication strategy for the Nature Conservation Programme, for more effective internal and external communication and greater public awareness of the need to protect nature.

In July and August 2013, the team of the School of Journalism and Public Relations prepared a communication strategy for the Nature Conservation Programme of the Republic of Macedonia.

The strategy contained recommendations and instruments for more effective management of the programme’s internal and external communication. It aimed to better inform the public, communicate the programme’s goals and activities more clearly and raise awareness of the importance of nature conservation.

The strategy also envisaged a public information campaign focusing on the need to protect natural assets and support sustainable local development.

The Nature Conservation Programme supported nature protection and local development activities in the Bregalnica region. It was coordinated by a project team made up of representatives of the Swiss organisation Helvetas Swiss Intercooperation and the local partner Farmahem from Skopje.

The project helped link communication with nature protection through a strategic approach that emphasises the importance of information, public awareness and cooperation between institutions, partners and local communities.