DigitACT: Communicating for change

The project aimed to strengthen the communication capacities of civil society organisations and initiatives for more effective communication with citizens, target groups and the media through digital and new media.

The project “DigitACT: Communicating for change” aimed to establish better interactive communication and cooperation between civil society organisations, citizens, target audiences and the media through the use of digital and new media.

The main goal of the project was to strengthen the capacities of civil society organisations and civic initiatives to communicate their issues, activities and commitments to the public effectively. Through the project, organisations received support to present their stories more clearly, gain greater public visibility and strengthen their image as advocates of the public interest.

The project included research and analysis of the communication practices of civil society organisations and initiatives in North Macedonia. The research provided insight into how organisations communicate with their audiences, which channels they use and what challenges they face in communicating with citizens and the media.

In addition, a public call was opened through which 16 representatives of civil society organisations were selected to take part in training and mentoring. Through these activities, participants strengthened their communication skills, with a focus on planning messages, using digital channels and engaging the public more effectively.

The selected civil society organisations and the results of the analysis were presented at a press conference held on 15 December 2017. In this way the project contributed to greater visibility of civic initiatives and a better understanding of the role of communication in advocacy and civic participation.