Encouraging behaviour change among citizens to improve waste management practices in the Prespa region

The project aims to encourage behaviour change in local communities in the Prespa region through a campaign to improve waste management practices, focusing on sorting, reducing and properly disposing of different types of waste.

The Institute of Communication Studies, in cooperation with Eko gerila Prespa and the Macedonian Ecological Society, is running the campaign “Prespa? Wake up for a clean environment”, aimed at improving waste management practices in the Prespa region.

The campaign aims to encourage local communities to handle waste more sustainably through better information, education and citizen involvement. The focus is on sorting, reducing and properly disposing of municipal, agricultural and industrial waste, and on joining the municipal network for organised waste collection and disposal.

The project works to increase residents’ knowledge of different types of waste and of the consequences of improper disposal for the environment, health and local development. Particular emphasis is placed on separate waste collection, responsible handling of waste from households, agriculture and local businesses, and on strengthening shared responsibility for a cleaner environment.