About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Leadership and Communication Management

Second Semester

5 weeks

8 ECTS credits

Senior lecturer Pedja Asanin Gole

Course description

The course will introduce you to the study and application of communication management, i.e. understanding communication as a function of management. The course addresses both the theory and practice of (1) organizational processes, forms of organization and their management, and (2) communication and management processes.

What will you learnm
  • You will learn the principles of managing strategic communications as they apply to the practice of public relations;
  • You will understand the most common management and communication styles and how social influences affect the leadership process;
  • You will develop communication management skills.
How will you learn

Study course by course, through individual learning and teamwork in real-life situations, under the mentorship of renowned professors from Macedonia and abroad. If your commitments do not allow you to attend regular classes, learn in the ICS virtual classroom at any time and from anywhere.


Argenti, P. A., Howell, R. A. & Beck, K. A. (2005) Strategic Communication Imperativ. MIT Sloan Management Review, 46 (3),

Gregory, A. (2008) Planning and Managing Public Relations Campaign,

Grunig J. E. & Grunig, L. A. (2006) Characteristics of Excellent Communication. Во: IABC Handbook of Organizational Communication. San Francisco: IABC,

Heath, R. L. (ed.)(2013) The Encyclopedia Of Public Relations. 2nd ed. Sage Publications.

Oliver, S. (2009) Public Relations Strategy. London: CIPR,

Smith, R. (2005) Strategic Planning for Public Relations. 2nd ed, Lawrence Erlbaum Associates.

Tuneva, M. (2011) Voved bo odnosite so javnosta, Скопје: Висока школа ѕа новинарство и ѕа односи со јавноста

Verčič, D. & Grunig, J. E. (2000) The Origins of Public Relations Theory in Economics and Strategic Management.