About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Handbook for CSOs: How to Communicate More Effectively With the Citizens Through Digital Media

The “Handbook on how to communicate more effectively with the citizens through digital media: A Handbook for CSOs” provides an overview of the opportunities offered by digital media versus the traditional media. In addition, it looks at how digital media can help the CSOs to promote their activities, projects and initiatives. The Handbook also contains practical tips for creating effective messaging, audience segmentation, and tips on which digital tools are most appropriate for certain audiences, how to easily measure the impact of the social media and how to develop a social media plan that will help the CSOs reach their target audience.