About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.

_____________

Guide for video storytelling

Video storytelling is an essential aspect of modern media and communication, serving as a powerful tool for conveying messages, emotions, and narratives. As an educational discipline, video storytelling combines the technical aspects of filmmaking with the art of narrative construction, ensuring that audiences not only watch but also relate with the story being told, thus remembering it for longer. This introduction to video storytelling involves understanding the fundamental principles that make visual narratives compelling, engaging, and effective. This guide aims to provide an inside look into the foundational elements of video storytelling, focusing on the importance of structure, story development, visual composition, and audience engagement.