fbpx

 

 

About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.

_____________

Civil Society, Media, Research and Analysis

Case Study: “Vermin,” “Parasites,” “Satan”: How Toxic Speech Became a Normal Part of Public Discourse

Download in Macedonian
Download in Albanian
Download in English

The toxic discourse in North Macedonia’s online political landscape continues to thrive, fueled by sharp polarization and the anonymity of social media. Between September 29 and December 22, 2024, the EOOH platform monitored a total of 238 posts (n=238), capturing insights into the language of hate directed at political figures and groups. This analysis focuses on the patterns of political hate speech, key examples, and its implications for democratic discourse.

The research, conducted by the Institute of Communication Studies (ICS) in  cooperation with Textgain, aimed to assess the levels of harmful and toxic speech directed at political figures on Facebook, Twitter, and TikTok.

By
0

St. Jurij Gagarin 17-1-1, 1000 Skopje, R. Macedonia
; +389 2 3090 004