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About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.

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A high percentage of news reports about boxers Imane Khelif and Lynn Ju-ting during the Paris Summer Olympics left room for conservative and transphobic attitudes, thus contributing to the perpetuation of gender stereotypes, objectification and discrimination of sportswomen and women in society. Without covering expert opinions in reporting on the two women boxers, the media helped spread gendered disinformation and hate speech. A woman’s body in sports is still subjected to societal pressure about how it should look and behave, which affects the comfort, self-confidence and performance of women athletes.

This is shown by the gender-based media content analysis “Gendered Disinformation – a Hurdle for Women in Sports”, made by the Institute of Communication Studies (ICS) for the period from July 26 to August 27, 2024, i.e. during the Summer Olympic Games in Paris, France. 400 online media news reports related to boxers Imane Khelif and Lynn Yu-ting were analysed, as well as 170 comments on these news reports on Facebook, Instagram and YouTube.