SLAVICA BILJARSKA MIRCHESKI holds a Masters degree in Public Relations and is also a civil activist. For fifteen years she has been helping CSOs get their causes and activities to be more visible. She built her research abilities by participating in regional and international research project teams. Currently she works as a consultant and public relations trainer for several CSOs and companies in the country. Her particular interests are online public relations, developing and implementing public relations strategies and brand building. She is one of the creators and co-organizer of the first internet marketing and online PR conference in Macedonia “AllWeb”.