About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Promoting Good Governance Through Citizen Engagement for Increased Transparency and Accountability of Institutions in Macedonia


Empower citizens to engage in the public debate through the use of media platforms that will focus on issues of public interest in the areas of rule of law, diversity and social cohesion, human rights and anti-discrimination. Support increased public scrutiny over the work of institutions through citizen and expert input, journalist reports on case studies on human, workers and civil rights protection.

Implemented by: Institute of Communication Studies

Project duration: 01.03.2018 – 01.03.2020

Donor: British Embassy in Skopje

Project components are:

1. Digital Citizen Initiative: Res Publica

ICS will create a network of opinion makers and influencers across Macedonia and the Western Balkans who will discuss public policy issues and influence media agenda, empowering citizens with arguments and information to pursue accountability and transparency from public institutions.

2. Civil Society Hub

Through this component, ICS will build a coalition between citizens and CSOs that will seek from institutions to be accountable, responsive and ready to pursue policy reforms. Through Samo Prasaj and #Doma, ICS will influence the public sphere using various communication tools. The Sakam Da Kazam (SDK) Platform will give citizens a deeper insight into the accountability of institutions.

3. Communication for Change (Developing Public Interest Campaigns)

Public interest campaigns will be developed in collaboration with CSOs, Faculties, Students, Citizen initiatives and High-Schools to increase the pressure on authorities to solve environmental problems more effectively and to encourage and direct civic activism towards state and local institutions. ICS will inform citizens about their right to ask for their active involvement in policy creation and will enable CSOs to communicate and provoke authorities to pursue policy changes.