“Don’t ignore! React! ” is a campaign conducted by the Institute of Communication Studies together with a group of media, experts, civil society organizations, initiatives and activists to:

• expose the problems we face as a community;
• direct the questions to the appropriate institutions;
• provoke solutions for a better environment and quality of life.

The general goal of the campaign is to increase the pressure on public institutions to solve environmental problems more efficiently and at the same time to encourage and direct civic activism towards state and local institutions to accept the concept of sustainable development.

The campaign “Don’t ignore! React! ” is realized as part of the project “Promoting good governance through civic engagement for improved transparency and accountability of institutions”, which is funded by the British Embassy Skopje.