About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Media Entrepreneurship (optional)

Second Semester

5 weeks

7 ECTS credits

Research associate: Dr.Meri Karanfilovska

Subject description

This subject will introduce you to the basics of entrepreneurship and the principles of developing a business venture and business plan in the media area. The subject combines the general concepts of entrepreneurship with the specifics of the media business, and in particular with the way the Internet and the new technologies transform the media economy. All legal and financial aspects and preconditions for starting a new media venture in the Macedonian environment are also covered.

What will you learn
  • You will be able to describe and analyze your own media environment in order to start a new media venture;
  • You will be able to develop a business plan for a new media venture, taking into account the specifics of the individual business models in the media industry, including a full marketing plan;
  • You will gain knowledge and skills typical for a successful media entrepreneur in the media area.
How will you improve

Study subject-by-subject, through individual learning and with teamwork in real-life situations, under the mentorship of renowned professors from Macedonia and abroad. If your commitments do not allow you to attend the regular classes, study in the virtual classroom of ICS at any time and from anywhere.


Роберт А. Барон, Скот А. Шејн, Претприемништво процес со перспектива, Кочани: Генекс, 2011

Mike McKeever, How to Write a Business Plan, NOLO, 2010