About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Innovative Management and Entrepreneurship (optional)

Second Semester

5 weeks

7 ECTS credits

Ass. Prof. Anita Macek

Course description

This course will introduce you to the nature of innovative management and entrepreneurship. Emphasis is placed on the characteristics of entrepreneurs, the principles of entrepreneurship and the need for innovation in entrepreneurship and management. Other topics in the course relate to the business environment, knowledge-based economy, innovative business models and feasibility analysis.

What will you learn
  • You will learn and understand the basic principles and characteristics of entrepreneurship;
  • You will acquire an understanding of the knowledge-based economy;
  • You will understand new business models;
  • You will be able to prepare a business plan, scripts for writing them and feasibility analysis.
How will you improve

Study course-by-course, through individual learning and teamwork in real-life situations, under the mentorship of renowned professors from Macedonia and abroad. If your commitments do not allow you to attend regular classes, learn in the ICS virtual classroom at any time and from anywhere.


Burns, P. (2014) New Venture Creation

Amit, Raphael and Christoph Zott (2010). “Business model Innovation: Creating Value in times of change”. Working paper, July 2010. IESE, University of Navarra.

Rodney Overton. Feasibility studies – made simple. E-book. 2007. 110 pages (Getting started, p. 4-14; Writing your study.)