About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Editoral Policy

First Semester

5 weeks

8 ECTS credits

Ass. Prof. Marina Tuneva

Course description

The course aims to teach students the importance of setting, improving and observing the highest professional standards, principles and values ​​as an internal code of conduct for any media company. It focuses on media ethics from a managerial perspective, enabling managers to be able to follow the latest trends in new media and be ready for the new 2.0 journalism.

What will you learn
  • You will know how to set and promote the professional standards, principles and values ​​of a media company;
  • You will be able to build editorial integrity, independent of political and economic interests and pressures;
  • You will follow the latest trends in new media and be prepared for new journalism and the challenges it faces.
How will you improve

Study course by course, through individual learning and teamwork in real-life situations, under the mentorship of renowned professors from Macedonia and abroad. If your commitments do not allow you to attend regular classes, learn in the ICS virtual classroom at any time and from anywhere.


Journalism ethics, Martin Hirst, Roger Patching, 2005  Oxford university

Медиумската сопственост и нејзиното влијание врз независноста на медиумите и плурализмот, Сандра Хрватин, 2004 , Медиумски институт за медиуми

Телевизијата во Европа-прописи,политика и независност, Open society institute, 2005

Vous dire la verite, Aidan White, 2010  Victoires editions

Бизнисот во етиката, етиката во бизнисот, Снежана Трпевска, Јоана Авадани, Мануела Протеаса 2005, Македонски институт за медиуми

Media the business of ethics,the ethics of business, Center for independet journalism, Bucharest 2005

Understanding public opinion, Barbara Norrander, Clyde Wilcox, 2002  CQ Press