About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Corporate Social Responsibility

Second Semester

5 weeks

8 ECTS credits

Assistant prof. Marina Tuneva

Course description

The public interest needs to be taken into account in the business decision-making process and through its own activities should have a positive impact on the environment, consumers, employees, stakeholders and the community at large. The Corporate and Social Responsibility course will help you deal with the serious ethical challenges in communications and increase your understanding of how individual moral sentiment impacts the decision-making processes and ethical behavior of companies.

What will you learn
  • You will understand the need to change the ethical paradigm today, as well as the underlying genesis of social responsibility throughout history and changes in business practice;
  • You will be able to analyze the behavior of the main actors related to social responsibility;
  • You will be able to make business decisions based on socially responsible behavior.
How will you learn

Study course by course, through individual learning and teamwork in real-life situations, under the mentorship of renowned professors from Macedonia and abroad. If your commitments do not allow you to attend regular classes, learn in the ICS virtual classroom at any time and from anywhere.


Mary V. Rorty, Introduction to Ethics

Ferrell O.C., Ferrell L., The Future of Business Ethics, University of New Mexico

Тунева, М. (2010) Вовед во односите со јавноста, Висока школа за новинарство и за односи со јавноста, Скопје.

Brautović H., Brkan D., Public Relations Ethics and Ethical Codes

Parsons P., Ethics in Public Relations – A Guide to Best Practice, Kogan Page,

Rangan K., Chase L. A., Karim S., Why Every Company Needs a CSR Strategy and How to Build It

Hopkins, M. (2003) The Planetary Bargain – Corporate Social Responsibility Matters, Earthscan Publications Ltd.

Aras, G. and Crowther, D. (ed.), A Handbook of Corporate Governance and Social Responsibility, Ashgate Publishing Company.

Coombs T., Holladay S. J. (2012) Managing Corporate Social Responsibility: a Communication Approach, Wiley Blackwell.