About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Media Literacy

The Trainer's Guide for Encouraging Creativity Through Critical Media Literacy is designed to help trainers and educators encourage students to "think outside the box" when they consume various media content. The Guide combines theory with practice and can be applied in different educational settings, all to enrich the knowledge and skills of students to be responsible and critical media consumers and producers.

The Trainer’s Guide to Developing Media Literacy Skills is intended to be a practical guide for everyone who would like to apply a model of inclusive media literacy development, whether in a school, as part of the class teacher’s work programme, or a civil society organization.

The aim of the research is to find out if higher education provides the students with the necessary knowledge and skills in the field of media, digital and information literacy, as well as whether it prepares them to cope with the influx of disinformation campaigns.

The School for Journalism and Public Relations carried out the research "Media literacy in Macedonia: the missing link for active citizenship". In addition to explaining the concept of "media literacy" and how it is defined in international regulation, the Report analyzed the situation in this area through a local perspective, namely how media literacy is understood and practiced in the secondary education, the civil sector and the media in Macedonia. The research was conducted with support of the European Union.