The School for Journalism and Public Relations, with the support of the Bureau for Development of Education, carried out the research "Media Literacy in Macedonia: Efforts for Implementation in the Elementary Education", in order to determine how this concept is treated in the curricula and programs, what forms of acquiring media literacy are used (didactic materials, teaching means, spatial conditions, etc.) and what is the education of media literacy teachers.
The School for Journalism and Public Relations, together with the Media Diversity Institute from London have developed the "Handbook on Media Literacy for Youth, Media and CSOs". It includes helpful tips on how all these groups can promote media literacy.
The “Handbook on how to communicate more effectively with the citizens through digital media: A Handbook for CSOs” provides an overview of the opportunities offered by digital media versus the traditional media. In addition, it looks at how digital media can help the CSOs to promote their activities, projects and initiatives. The Handbook also contains practical tips for creating effective messaging, audience segmentation, and tips on which digital tools are most appropriate for certain audiences, how to easily measure the impact of the social media and how to develop a social media plan that will help the CSOs reach their
The research aims to identify the essential elements of a curricula for journalism studies in South East Europe, taking into account the different structural and social and political circumstances the journalism education is facing in this region.