About ICS

The Institute of Communication Studies is a leading research organization in the field of journalism and media studies, public relations and corporate communications. Our mission is to contribute towards strengthening of Macedonian democracy by working with media, civil society and public institutions, educating a critical public that will ask for greater transparency and accountability through engagement in the policy creation process.


Civil Society

The Trainer’s Guide to Developing Media Literacy Skills is intended to be a practical guide for everyone who would like to apply a model of inclusive media literacy development, whether in a school, as part of the class teacher’s work programme, or a civil society organization.

Sexist hate speech against young girls is spread through comments on news reports on social media, which are fertile ground for the development of gender-based malicious and disturbing content. Such content is usually created in response to the news reports, so the role of the media and their reporting is significant for their prevention, and especially the regulation of comments on news reports on social media.

Are young people involved in extracurricular activities in this area and what is being done by CSOs and institutions about environmental protection are some of the questions covered by the research "Local Priorities for Environmental Protection in Regions with Protected Areas (Demir Kapija, Prespa, Strumica Pelagonija, Tikves and Ohrid)” conducted by the Institute of Communication Studies in partnership with the Macedonian Ecological Society (MES). The main goal of the research is to strengthen the communication capacities for advocacy of the civil society organizations and youth and to strengthen the participation of the public in environmental decision making.

The “Handbook on how to communicate more effectively with the citizens through digital media: A Handbook for CSOs” provides an overview of the opportunities offered by digital media versus the traditional media. In addition, it looks at how digital media can help the CSOs to promote their activities, projects and initiatives. The Handbook also contains practical tips for creating effective messaging, audience segmentation, and tips on which digital tools are most appropriate for certain audiences, how to easily measure the impact of the social media and how to develop a social media plan that will help the CSOs reach their

In the wake of the media reforms arising from the Przhino Agreement, a group of media organizations have submitted to the Government a Request for a systematic media reform which highlights the priority issues that require urgent legislative changes and practical measures to be implemented by the relevant institutions.