MERI KARANFILOVSKA graduated from the Department of Marketing at the Faculty of Economics in Skopje, where she received her master’s degree in “Marketing in non-profit organizations”. In 2014, she defended her doctoral thesis “The role and importance of social marketing and its application in the Republic of Macedonia”, at the Institute of Economics in Skopje. For the last 15 years she has participated in a number of projects implemented by the Macedonian Institute of Media and the School of Journalism and Public Relations and seeks professional challenges in the application of marketing, but this time adapted to the rules of work in the non-profit sector, where resulting in ​​deeper scientific research and professional development.