Voicing The Public Interest: Empowering Media and Citizens for Safeguarding the Public Policy in Macedonia – The project’s objective is to raise civil awareness and educate media professionals on the importance of the public interest in maintaining good governance principles. The project will encourage the civil sector and the media to play an important role in protecting public interest through (1) public debates and discussions about issues concerning public policies, (2) creating content and resources of public interest for the citizens and the media, (3) drafting editorial management guidelines on safeguarding public interest, including a public interest test and (4) supporting a wide network of opinion makers and experts who participate in the public domain, enabling them to have more impact in society and to serve as ‘guardians’ of public interest. The project is funded by the Embassy of Great Britain in the Republic of Macedonia.
      Journalism NEXT Project - The goal of this research project is to make an assessment of the study programs for journalism in seven Balkan countries (Macedonia, Kosovo, Albania, Serbia, Bosnia and Herzegovina, Montenegro and Turkey) and to establish whether these curricula meet the specific needs of those countries in relation to the pressure for democratization. The project includes the following (1) developing a norm referenced indicator for assessing journalism education overall; (2) secondary analysis of the literature of all countries involved in the project; (3) primary source document analysis in the countries involved in the project; (4) interviewing key stakeholders; and (5) drafting an analysis. The project is funded by UNESCO.
      Connecting young people with an Ex-Yugoslavian background by means of radio production: Connecting Ex-You - The project’s objective is to encourage learning and a debate on democratic principles, civil participation in the decision making process, direct introduction of historic and joint values, especially through the eye young people from Europe, and particularly from former Yugoslavian countries. Students from Austria, Macedonia and Bosnia and Herzegovina will go through a total of four specialized trainings on radio journalism, media law, freedom of expression, as well as the basis of media literacy in all three countries. The project will result in a production of 12 radio shows, broadcasted on a radio station from each of the partnering countries, manuals and six webinars. The project’s partners are Orange Radio – Vienna, the School of journalism and PR – Skopje and Estudent, student’s radio – Sarajevo, and it is funded by the ERASMUS+ programme of the European Commission.
      (In)forming conflict prevention, response and resolution: The role of the media in a violent conflict (INFOCORE) - INFOCORE focuses on the conditions that allow different media roles in the cycle of conflict and building peace. It generates knowledge on (1) the social processes of producing news on conflict and (2) the typical dynamics of the news contents regarding conflict in (3) a systemically comparative trend. Based on this perspective, the conditions in which the media have specific constructive or destructive roles in preventing, managing and resolving violent conflicts and in building sustainable peace can be identified. The project will provide in-depth knowledge about the production process of news on conflict. The project is funded as part of the Seventh framework programme for research and technological development of the European Commission (FP7).

Communicational practices in the context of social protests and demands for public accountability - The project examines the communication practices during movements/initiatives on social networks in order to understand how governmental representatives respond to calls for accountability, what are the practices of the citizens/activists in terms of promoting the movement and its objectives and what is the role of mainstream media in reporting about the protests and social mobilization. The project is funded within the Regional Research Promotion Programme of the Western Balkans  (RRPP).


      (De)construct the media 2014 - The Project is intended to increase media and digital literacy with young people through activities on improving their capabilities for critical thinking and acquiring journalistic and multimedia skills. The project will enable secondary school students to express themselves through media and will raise their awareness on civic activism through various forms of writing, reporting and multimedia on topics related to school, the local community and the youths’ interests and activities. The high school platform www.medium.edu.mk, the high school paper ‘Medium’ (monthly subleaflet of the newspaper ‘Nova Makedonija’) and the online edition ‘E-Medium’ will be used as media for teens. The project is funded by the  Embassy of USA in the Republic of Macedonia.

Measuring the economic contribution of the audio-visual industries in the Republic of Macedonia - The main objective of the project is to create a national frame for developing a strong creative audio visual industry in Macedonia which will stimulate regional and local development. The project entails analysis, conferences, workshops and an expert panel which will help identify the current state, the problems, best experiences and practices which will be incorporated in the national strategy that should connect the cultural and the creative industries with other social sectors and the economy. The Project is funded through the  International fund for promoting culture of UNESCO.

      (De)construct the media 2013 - The project is focused on understanding and acquiring skills for analyzing, decoding and producing media content among secondary school students as a primary focus group, as well as schools, teachers and parents. The project outcomes will be realized through several stages and activities for (a) creating online resources for digital and media literacy intended for schools, students, teachers and parents, (b) workshops for students and teachers and (c) creating a high school online platform and online newspapers. The Project is funded by the  Evens Foundation.
      Improving journalistic and multimedia skills among secondary school students and producing online resources. The main objectives of this project are (1) to motivate young people to read, write and express themselves on topics that interest them, (2) to link journalism clubs in high schools by offering them professional and technical assistance in publishing their schools’ papers and (3) to promote journalism as a future profession among young people. The project is supported by the  Media and Democracy Foundation.
      Publishing an investigative study on professional reporting on inter-ethnic and inter-religious topics in Macedonia -  ГThe main goal of this project is to support the promotion of two relevant research activities conducted by the School of journalism and PR in 2011 and 2012. Both studies focused on various aspects of media reporting on topics related to diversity in Macedonia. The first two studies conducted by the research team of the UNESCO Chair for Media, Dialogue and Mutual Understanding were ‘Reporting on diversity in Macedonian newsroom desks’ (2011) and ‘Media coverage of inter-ethnic and inter-religious issues’ (2012). The printing of these books was supported by (Open Society Fondations).
      Monitoring of partisan-political and ethnic issues in the media during the pre-elections period - The goals of this monitoring are (1) to establish how media coverage forms the public image of the political parties, candidates, leaders during the election campaign; (2) to examine whether and how ethnic issues are reported and how they fit into the political debate during the election campaign and (3) to see whether the media are working in accordance with the basic professional standards in covering election campaigns. This project encompasses three types of activities: (1) setting up a mechanism for monitoring and analyzing media coverage of the political debate and ethnic issues during the pre-election period; (2) organizing an experts panel comprised of renowned professors; and (3) setting up three debates with journalists and experts on law and media about the way information and inter-ethnic issues are treated. The monitoring is performed with the support of the  Dutch Embassy and the OSCE Mission in the country.
      Minorities and the media in the Western Balkans: A regional comparative research project on the quality of the content on minorities in the media. The goal of this research is to assess the quality of media content on national minorities in five Western Balkan countries.  This study will offer knowledge for the public based on research on the quality of information regarding minorities in the media. Its outcome will include recommendations on future steps for improving information in the languages of the minorities. Experienced researches will be working with young researchers from minority groups, in order to develop their research skills. The project entails researching media content on minorities in four countries from the region, in-depth interviews, a comparative analysis, editing and publishing a book, creating a website and organizing a regional conference. The Project is funded as part of the Regional Research Promotional Programme in the Western Balkans (RRPP). 
      Analysis of public radio broadcasting in the Republic of Macedonia in the context of European media policy - The idea behind this project was to contribute to promoting good quality public debates on the status of the media sector in the Republic of Macedonia, by drafting comprehensive analyses, focused on various current issues in the media sector, which were distributed to all relevant parties and the media. The following analyses were made as part of the project: ‘Analysis of public radio broadcasting in RM in the context of the European media policy’, ‘Review on the issue of self-regulation in the media in RM’ and ‘The state of the media in the languages of the communities in RM’. The analysis was supported by the  Friedrich Ebert Foundation.
      Regional conference for the representatives of the ministries for internal affairs in charge of public relations, in collaboration with ОБСЕ. The topic of the conference for spokespersons of the ministries of interior of ten countries from the region was how public relations are changing and whether there are positive practices from using social media in the daily work of the police.

Reporting on topics concerning sexual and reproductive health in the media – ethics and standards - Journalists and representatives from the health sector discussed how to improve communications of the institutions and the media, so the citizens can be better informed on the access to services for sexual and reproductive health. The debate took place in collaboration with the United Nations Population Fund (UNFPA) in Skopje.



      The UNESCO Chair for Media, Dialogue and Mutual Understanding - The UNESCO Chair for Media, Dialogue and Mutual Understanding was founded in June 2011 with the agreement made between the UNESCO and the School of journalism and Public Relations (founder of ICS). The goal of the Chair is to contribute to strengthening social cohesion, multicultural understanding and inter-cultural communications among various culture groups, through promoting an integrated system of research, education and trainings, informing and publishing in the field of media, journalism and communicational studies, with a strong emphasis on inter-cultural communications and reporting on diversity. The Chair also has the purpose of encouraging cooperation among internationally renowned researchers and educational staff from ICS and the School, and other national and European institutions.
      Skills and standards for effective inter-cultural communication in public relations - During the roundtable of experts in public relations, the President of the International Public Relations Association (IPRA) at that time, Mr. Richard Linning had an expose on current issues, new trends, innovative communications and the effect of globalization in public relations. The event took place as part of the UNESCO Chair on Media, Dialogue and Mutual Understanding of the School, in cooperation with the UNESCO Chair in Venice.
      Enhancing and promoting journalistic skills and knowledge for professional and responsible reporting - The project included the publishing of the textbook ‘The media, the citizens and inter-cultural communications’ and the Handbook on reporting on diversity for journalists, media experts, students, educators and volunteers in the field of diversity. A roundtable was organized for promoting the textbook, as well a workshop with journalists and editors on the principles of journalistic reporting on diversity. The project was implemented with the support of the UNESCO Chair in Venice , as part of the UN Joint Programme "Enhancing Inter-Ethnic Dialogue and Cooperation".
      Comprehensive and interactive journalism - Experts from the School of Journalism and Public Relations who were involved in this project worked on analyzing the role of media in promoting tolerance, understanding and cohesion among various groups in our society and in other multicultural societies. Some of the key findings pointed that there are numerous examples of journalistic reports without proper sense for inter-ethnic, inter-cultural and inter-religious issues. These findings came from qualitative interviews with editors, journalists and media owners and managers. The key findings of the research were presented and debated at the conference "Journalistic education, professional values and cultural diversity", in cooperation with the UNESCO Chair in Venice.
      Training for preparing and writing informative and promotional materials, for the staff of the Department for Equal Opportunities of the Ministry of Labor and Social Affairs, in cooperation with the GIZ office in Skopje. Officials from the MLSA were trained in creating a newsletter to present their activities to the citizens and social workers.
      Workshop titled "The Police and the Media" for spokespersons and staff of the MoI, in cooperation with ОБСЕ . At the three-day training there were discussions of current topics and dilemmas for points where the work of the police and journalists crosses paths, the need and the importance of communicational skills, investigative journalism, crisis communications, balancing freedom of expression and respecting human rights.
      Association for Public Relations of Macedonia The School of Journalism and PR has initiated and coordinated the founding of the first Association for Public Relations of Macedonia (APRM). The need to standardize the profession, improve professional and ethical principles and promote cooperation at a local and regional level instigated this in order for public relations and corporate communications to further develop and to get their adequate place in the country.

Competition for the audition "Listen to Radio". The School and radio stations Club FM and City Radio organized a public audition ‘Listen to Radio’ to discover new talents to go on radio. All candidates with affinities and talent for working as radio hosts and radio presenters are welcome at the audition.





Multi Via Media - The project aims at enhancing inter-ethnic communications with secondary school students in Macedonia via the use of multimedia tools. The Project raises youth’s awareness through creative and fun activities, showing that although they come from different communities, they still share needs and interests that outnumber and are more important than the things that divide them. The project is supported by the US Embassy in the Republic of Macedonia.

      Strengthening Parliament and Democracy - The Project aimed at increasing transparency of the work of the Assembly of the Republic of Macedonia and at improving journalistic reporting from the legislative house. The project included research to determine the perception of parliamentary reporting and the Assembly’s internal capacity for communicating with the citizens, media and general public, a roundtable with journalists, MPs and experts, a two-week training for economic journalists that report on the work of the Assembly, with an emphasis on the budget and PR training for the staff of the Macedonian Assembly. The Project was implemented in cooperation with the  Westminster Foundation for Democracy.
      Communications Training for the British Council of RM. The training addressed creating and placing messages for successful public relations, as well as establishing and maintaining good contacts with the media. The training was supported by the Embassy of Great Britain in the Republic of Macedonia.
      Medium - The joint project of the School of Journalism and PR (founder of ICS) with the daily newspaper ‘Nova Makedonija’ enables high school students to write and express themselves on topics of their interest, the journalistic clubs from several schools to connect with each other, offering them professional and technical support in making and publishing school newspapers, thus promoting the media profession. The project consists of several components: printed issue, which is a monthly 8 page long sub-brochure of "Nova Makedonija", the website www.medium.edu.mk and the monthly "Competition for Best Young Journalist".

Photo competition "Joint Visions". The goal of this competition was to encourage young people of the Republic of Macedonia to celebrate and nurture cultural diversity in Macedonia, to highlight what we share and what brings us together in all the diversity and to show the cooperation between different cultures, ethnic and religious communities in the Republic of Macedonia. The competition is organized under the patronage of UNESCO and with the support of Millennial Development Goals Fund and the Government of Spain.



Vocational consultations for high school graduates MOKU „Projected Career Success Matrix  - This project enables high school graduates from all secondary schools in the country, to be tested in order to get individual information about the professional best suited for them according to their skills and inclinations, thus facilitating the choice of high-education institution for them so they can successfully continue with their schooling.


      Train the Trainers for persons in charge of Public Relations in public administration and other state administration bodies, in cooperation with the European Affairs Secretariat of the Government of RM, financially supported by the British Embassy in the Republic of Macedonia.
      Training for preparing communications strategies and enhancing staff’s communicational skills, in cooperation with the Secretariat for Enforcing the Framework Agreement of the Government of RM, financially supported by the British Embassy of the Republic of Macedonia.
      Express Yourself Through Media - This project of the School of Journalism and Public Relations is an annual media competition for targeting talented and creative high school students that are inclined towards media, journalism, communications and public relations, who are ready to express their views regarding current issues on new media and other modern technologies. The best media products are chosen in three categories: video, photo-story or essay. All products should be motivated and reflects youth’s views on certain topics. Through this project the high school students will enhance their creativity and improve their critical thinking skills, allowing them to take part in public opinion making.