Ljupco Efremov graduated in psychology at the Faculty of philosophy, University of Saints Cyril’s and Methodius Skopje in 2005. At the same faculty he got the title M.A. in psychology (2009) and PhD in psychology (2012). In the school year 2004/2005 he worked for one year as demonstrator in Social Psychology and administrator in research projects at the Institute of psychology. In the period from 2006 to 2018 he worked in GfK Skopje – market research company, as Research and Operations Manager. Since January 2019 he works in indago (market research company) as Research Manager. During his professional career Mr. Efremov has been involved in a number of consultant and research projects for public institutions, private companies, international organizations and NGOs. Also, he has attended different trainings in the area of applied research. His experience in education includes teaching research at University of American College Skopje (2014-present) and High school of Journalism and Public Relations (2011-2014). His professional interests are in various areas of marketing, teaching and safety climate.